The Gordon House campaign for WILMA transforms Frank Lloyd Wright's architectural masterpiece into a sculptural, gallery-like installation. Featuring high-end vintage-modern pieces by designers like Alvar Aalto, Ligne Roset, Vico Magistretti and Arne Vodder, the artful and eclectic curation emphasizes Wright’s signature red floors and intricate fretwork, a hallmark of his geometric and organic design. The styling respects the home’s existing materiality—rich woods and earthy tones—while incorporating works by local artists, including Carma Ferrier and Christopher Belluschi, creating a dynamic interaction between iconic architecture and modern design.

View the full project here.

PROJECT CREDITS:
Styling: Karie Higgins & Annie Brett
Client: WILMA
Photography: Alba Betancourt

SPECIAL THANKS:
Nordic Knots, The Gordon House Conservancy